A Little Bit About Prez

One cold, dark afternoon I was bored. Like really bored. I didn’t have a plan. I wasn’t trying to start a brand. I just had this feeling that I wanted to create something that mattered. Something big. Something new.

Then I had an idea. I wanted to make something that didn’t exist yet. I wanted to make PREZ.

I started researching skincare with my dad. I learned about ingredients, products, and why some things are really popular even if they aren’t actually good for you. That surprised me. It didn’t make sense that people were putting things on their skin without really knowing what was in them. That’s when I started thinking bigger.

I realized it’s not just about what you put on your skin. It’s also about what you put into your body. What you eat. How you take care of yourself! How you treat yourself when no one is watching. That’s when PREZ became more than skincare.

A PREZ girl is someone people notice, not because she’s loud, not because she’s doing things wrong, but because she’s doing things right. She leads by example. She takes care of herself. She’s confident without trying too hard. Other girls follow her because they trust her.

A PREZ girl doesn’t copy. She chooses.

PREZ is about choosing better. Natural ingredients. Honest products. An inside-and-out way of taking care of yourself that actually makes sense. 

PREZ is for everyone. But it started with one girl, one idea, and the belief that being healthy, thoughtful, and confident is powerful.

Adriana Brooks Smith